Legal

Privacy Policy

Last updated: February 5, 2026

Mike Latimer ("I", "me", "my") operates the website mikelatimer.ai. This privacy policy explains how I collect, use, and protect information when you visit my website.

Information I Collect

Information you provide directly:

Name, email address, phone number, and project description when you submit the contact form
Text message content when you contact me via SMS

Information collected automatically:

Pages visited, time spent on pages, scroll depth, and click interactions
Browser type, device type, operating system, and screen resolution
IP address and approximate geographic location
Referring website or ad that brought you to the site

How I Use Your Information

To respond to your inquiry — If you submit a contact form or text me, I use your information to respond and discuss your project.
To improve the website — Analytics data helps me understand how visitors use the site so I can improve it.
To measure advertising performance — I use Google Ads conversion tracking to understand which ads lead to inquiries, so I can invest in the ads that work and stop the ones that don't.
To show relevant ads — Remarketing cookies may be used to show you ads on other websites after you visit mikelatimer.ai.

Third-Party Services

This website uses the following third-party services that may collect data:

Google Analytics 4 (GA4)
I use Google Analytics to understand website traffic and user behavior. Google Analytics uses cookies to collect anonymous usage data. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads
I use Google Ads conversion tracking and remarketing to measure ad performance and show relevant ads to past visitors. Google uses cookies for ad targeting. You can manage your Google ad preferences at Google Ad Settings.

Formspree
Contact form submissions are processed through Formspree, a form handling service. Formspree receives the data you enter in the contact form and forwards it to me via email. See Formspree's Privacy Policy.

Cookies

This website uses cookies for:

Analytics cookies (Google Analytics) — Track anonymous usage patterns
Advertising cookies (Google Ads) — Measure ad conversions and enable remarketing

You can disable cookies in your browser settings. Note that disabling cookies may affect website functionality.

Data Retention

Contact form submissions are retained for as long as needed to respond to your inquiry and for business records.
Analytics data is retained according to Google Analytics default settings (14 months).
Ad-related data is retained according to Google Ads policies.

Your Rights

You have the right to:

Request access to any personal data I hold about you
Request deletion of your personal data
Opt out of analytics tracking (via Google Analytics Opt-out Add-on)
Opt out of remarketing ads (via Google Ad Settings)

Data Security

I take reasonable measures to protect your information. The website uses HTTPS/TLS encryption for all data in transit. However, no method of transmission over the internet is 100% secure.

Children's Privacy

This website is not directed at children under 13. I do not knowingly collect personal information from children under 13.

Changes to This Policy

I may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact

If you have questions about this privacy policy or want to exercise your data rights, contact me:

Text: 123-456-789
Call: 123-456-789